This Brazilian street children charity aims to raise £75,000 for new drug treatment centre for street girls, and expand provision for the boys already accessing its unique services.

Viva a Vida, as a charity in Brazil, was founded in 2003 by Gisella Hanley, Ph.D., an anthropologist of dual nationality (British/ Brazilian) with experience in direct work with street children and homeless youth in Mexico, Brazil, the US and
the UK.

After nearly two years of fundraising, the Viva a Vida treatment centre for adolescent boys was inaugurated in February 2005.

eg: consulting has produced a fundraising strategy, recruited new celebrity patron Zoe Wannamaker, produced appeal materials and secured development funding to assist the charity’s development in the UK.

A special 20 page brochure highlighting the charity many achievements has also been produced. To date almost 40% of the target has been secured.